JIM REED

CEO SoilMetrix

Jim Reed is the CEO of SoilMetrix with over 25 years of experience in the geospatial and agriculture technology sectors. He has worked in public/private, start-up and large companies, including urban and regional planning, marine sciences, post-disaster and recovery, oil and gas, antinarcotics, public safety, sports turf and agriculture. A serial entrepreneur, Mr. Reed has worked in and/or founded six start-ups over the past 15 years. His current focus is on promoting improved food security using sustainable and efficient grow operations strategies.


Mr. Reed began the Ag Tech focus of his career working in the Plan Colombia antinarcotics mission for the US DoS Air Wing mission in Colombia, South America eradicating illegal coca (cocaine) and poppy (heroin) crops. His roles included field operations, National Police Liaison and Reconnaissance and Analysis Countrywide Manager. Recently he came to the NC/VA region as a business development director for an agriculture field sensor and analytics company, and in 2018 founded Reed Ag Solutions, providing grower/producer operations evaluation, planning and plan execution.


He holds a bachelors degree in Geography/Geographic Information Sciences from the Florida State University (go Noles!). Mr. Reed is highly skilled and experienced in executive leadership, AgTech/SmartAg, agronomy/soil science, sustainable growth operations, geospatial technologies, remote sensing, data analytics and reporting, tactical aerial data and reconnaissance operations, systems integration, strategic planning and business development.